At the Belgian side, the Vrije Universiteit Brussel group is responsible for mechanistic and in vitro experimentation, whereas at the Brazilian side, the University of São Paulo group supervises the animal experiments.
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At the Belgian side, the Vrije Universiteit Brussel group is responsible for mechanistic and in vitro experimentation, whereas at the Brazilian side, the University of São Paulo group supervises the animal experiments.
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Phone: +32 2 614 84 06
E-mail: Malaika.Brengman@vub.be
Office: Pleinlaan 5 room 3.52
UK grocer Tesco has set up QR and augmented reality codes in the windows of its Metro stores, giving passers-by the chance to find out more information about the products displayed in the virtual shop window as well as to order and pay for goods on their mobile devices without entering the physical shop.
Cost
- Convenience in-store
Function
- Product information and comparison by in-store fixtures
- Product information and comparison by mobile phone
Purchase
Customers can order directly from in-store on a retailer’s website. This allows existing customers to see the benefits of using more than just a few of the retailer’s products and services.
Cost
- Convenience in-store
Function
- Product information and comparison by in-store fixtures
Purchase
