An interactive inventory of retail technologies

Value Type

• Cost
  • Convenience at home
  • Convenience in-store
  • Money
• Fun
  • Aesthetics
  • Inspiration and education
  • Play
  • Social
• Function
  • Customization
  • Personalized recommendation
  • Product information and comparison by in-store fixtures
  • Product information and comparison by mobile phone

Shopping Cycle Stage

• Need recognition
  
• Information search
  
• Evaluating alternatives
  
• Purchase
  
• Post-purchase