Window QR & Augmented Reality Codes

Beschrijving

UK grocer Tesco has set up QR and augmented reality codes in the windows of its Metro stores, giving passers-by the chance to find out more information about the products displayed in the virtual shop window as well as to order and pay for goods on their mobile devices without entering the physical shop.

Waarde Types

Cost
Convenience in-store

Function
Product information and comparison by in-store fixtures

Function
Product information and comparison by mobile phone

Shopping Cycle Stage

Purchase

Clusters

Personal product assistants

Bron

URL

http://www.essentialretail.com/news/article/52a59cd0bb854-tesco-installs-window-qr-codes-for-interactive-shopping

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